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Brand's focus this year will be on growing wearables category”: boAt's Aman Gupta

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The co-founder and CMO opens up on how the explosively growing boAt Lifestyle intends to expand offline. Obsessive about reading the market he says that "If you don't listen to your consumer, you will die."
The co-founder and CMO on marketing initiatives, reaching new TGs, offline expansion plans and Make in India vision.

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